Hello! The first designer covered in this new series is the talented Mrs. Sania Maskatiya. I first heard about this talented lady on a talk show. Syra Shehroz, an up-and-coming model and actress at the time wore her label on her Baraat (wedding) day. I absolutely fell in love with the color and design of the dress. It was coral and peach colored with beautiful silver kamdani and Marori work (See HERE) on it. It was modern and traditional at the same time. Syra wore a simple diamond set with a teeka and minimal makeup. To be honest, she didn’t need anything else. She looked stunning mA in that dress. Hence, my love affair with Sania Maskatiya began.
About Sania Maskatiya
Sania Maskatiya is a textile design graduate from the prestigious Indus Valley School of Art and Architecture in Karachi, Pakistan. In 2010, she started her own design house and in 2012 after she designed Syra’s wedding dress, she catapulted into the limelight.
About Her Designs
Unlike other designers, Sania Maskatiya focuses on luxury pret, formals, and bridals. Her designs are innovative and experimental and her prices reflect her demand. Her price range for clothes is anywhere from Rs. 20,000 to Rs. 400,000+. She works with a variety of high-quality fabrics such as silk, cotton net, crepe, velvet, and jamawar. She specializes in textile design so time and effort are spent on marrying different fabrics and prints in one outfit tastefully. She also has some interesting cuts and silhouettes. Her designs, especially her pants/shalwars are meticulously designed and demonstrate her creativity. I feel like she is at the forefront of Pakistani and western fashion trends. She introduces many new concepts and the industry follows.
I visited her Karachi store in 2015 and usually browse her website to see her new work. I spotted her genius and talent from her luxury pret line early on. I loved how she used modern technology like digital printing and designed her pieces with modern and edgy cuts and silhouettes. I notice I am more inclined towards her luxury pret outfits than her bridals, although her last bridal collection was completely my taste. To be blunt, her bridals were nothing exceptional before, but I can see her growth as a bridal designer this year. Now she focuses less on colors and more on embroidery. And the end product has been quite exquisite and royal.
Today her brand is synonymous with the biggest brands and designers of the country. According to her namesake website, her namesake label is “best known for [her] their versatile, specialized prints, textile design based on pure fabrics, unique colors, and fine craftsmanship”. Her runway shows are anticipated in both Pakistan and international markets such as India, Europe, and the United States. Her design sensibility has been celebrated and awarded with prestigious awards such as Lux Style Awards for Achievement in Luxury Pret. The brand continues to grow internationally as well. Sania Maskatiya was nominated for the coveted International Woolmark Prize and is one of the first Pakistani brands to have a solo show at the Lakme Fashion Week in India. Some of her clients are Sonam Kapoor, two-time Oscar winner Sharmeen Obaid Chinoy, and of course, Syra Sheroz.
Sania Maskatiya herself currently serves on the board of the Executive Committee of the Indus Valley School Of Art and Architecture.