Pakistani Ready-To-Wear/”Pret” Brands To Wear


For those of us who come to Pakistan for a few (if not a couple) of weeks love the conveniences of readily available clothes aka known as ready-to-wear. Due to time restraints and freedoms in the budget, it makes sense to shop retail than in markets or bazaars. Thankfully, in the last decade or so Pakistan has come a long way since Khaadi.

Why I Prefer These Brands Over Unstitched Brands?

Besides the aforementioned reasons mentioned above, there are other aspects of ready to wear I enjoy. One of the first of things about ready to wear is the idea that it allows creativity. While some love the flexibility of a 3 or 2 piece lawn suit, I love the aspect of mixing and matching different ready to wear pieces. Think about it. Isn’t it great to wear the same kurta with black pants on a Monday and with a white tulip shalwar on a Tuesday? While a lawn suit intuitively limits you on how you style your entire look, pret expands your options.

Besides this personal secret of mine, I know many people prefer the convenience of a quick shopping trip instead of a 2-hour stint at a poorly lit, stuffy, and crowded bazaar. Many of the ready to wear brands are available online. And the best part for people like me: You don’t have to haggle anymore. You would be surprised to learn from my experience but even in markets, and bazaars, it is difficult to haggle down a price anymore. During my many 2015 shopping experiences, my aunt had the toughest time haggling down prices for my mom and I. The shopkeepers don’t budge.

A common conception about ready to wear is that the stitching is questionable. But, that’s not true. I will say that the wash and wear aspect of ready to wear differs from one brand to another. The ones mentioned below meet the normal standards.

Once you ready to let go of your beloved lawn or unstitched suit concepts, read further below.

My Personal Favorite Ready To Wear Brands

I love Generation Pakistan (See HERE). So many people here have stopped me and asked me where I have bought my clothes and I always point them to Generation’s website. The cotton fabric is light and airy, but the colors are vibrant. You can purchase their shalwar kameez set, their lovely ghararas (See HERE), or just tunics that can be paired with their pants or jeans.

You guys have probably heard of Khaadi (See HERE) if not on my website then on other websites. Similar to Generation Pakistan, it is a great option for those who don’t want to spend money on just one brand. However, you can be loyal to either because each brand’s variety of fresh seasonal designs are endless.

I have NOT shopped at J. aka Junaid Jamshed (See HERE). To me, the brand represents a conservative lifestyle and a lot similar to lawn suits but some people love it because it offers comfortable silhouettes. Appropriate for older women the collections mostly have long tunics with dupattas instead of trendy silhouettes. Similar to Khaadi and Generation, the quality of the stitching and fabric is superb.

Nishat Linen (See HERE and HERE) has probably the best fabric quality I have seen in Karachi. The material of their unstitched fabric is superbly soft. I am sure Nishat’s ready to wear is similar.

Chinyere (See HERE) and Koel (See HERE) are new discoveries of mine. Probably having a more ethnic appearance than the ones mentioned above, they offer a pretty variety of tunics perfectly appropriate for jeans or pants.

For those yearning for a designer appeal, shop at Farah Talib Aziz (See THIS) or Sana Safinaz (See THIS). I deem their clothes appropriate for party wear also known as “pret” in a designer’s language. The ethos suit perfectly with a perfect party. Embellished with lace, pearls, ribbons, and pretty pastel colors the designer outfits are perfect for those long summer afternoons.